Logos derive their meaning from the quality of the thing they symbolise, not the other way around – they are there to identify a company or product via the use of a mark, flag, symbol or signature, not to explain it – an ambassador of your business. It’s not just the central element of your communication mix of advertising. Instead, it’s an essential part of your company appearance (“Corporate Design”) and your identity carrier (“Corporate Identity”).
Along with a Style Guide which defines colours and fonts of your company an appropriate framework for further designs is provided (designs such as business cards, notepaper with matching envelopes, flyers, posters, booklets or presentation folders). This enables new possibilities for creativity whilst providing suitable formats, various sorts of paper, coatings, embossing and colors in collaboration with certified online print shops.
Remember, an effective logo is distinctive, appropriate, practical, graphic, simple in form, memorable, enduring, versatile and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow these basic principles of logo design.
I will be pleased to provide you with comprehensive solutions – comprising logo design (or relaunch), style guide developing and prints.
Interested? E-Mail me and let’s get started!